Adidas x Arsenal ‘No More Red’ Campaign

Adidas x Arsenal ‘No More Red’ Campaign

For any avid football fans out there, you might have seen the recent ‘No More Red’ campaign floating around in collaboration between Arsenal and Adidas. For those who don’t know about the campaign, No More Red is an initiative that will see Adidas support Arsenal with it’s long-term efforts in the Community to keep young people safe from knife crime and youth violence.

The campaign sees Arsenal jerseys transform from red to white in a bid to raise awareness for the campaign. These are to be worn by the team in its FA Cup 3rd round match against Nottingham Forest and will only be exclusively available to those making a positive difference in the community, meaning these aren’t available to buy commercially. The community organisations that have been gifted these jerseys are listed below for all their positive work amongst the youth community:

  • Arsenal in the Community
  • The Stephen Lawrence Day Foundation
  • Steel Warriors
  • Don’t Stab Your Future (DSYF)
  • Box Up Crime
  • Copenhagen Youth Project
  • St Giles Trust
  • Abianda
  • Octopus Community Network
  • The Ben Kinsella Trust

The main focuses of the initiative include; investing in and refurbishing safe spaces to play football, starting with the pitch on Harvist Estate just minutes away from Emirates Stadium; launching a mentorship scheme pairing young people doing positive work in in the community with creatives; and using Adidas talent to offer training, positive role models and tangible opportunities through the Arsenal in the Community programme. One of the talents involved is Ian Wright MBE who said of the campaign:

“Every young person deserves the opportunity to express themselves. The opportunity to exist within a safe environment. The opportunity to live free from fear of violence. We can never accept loss of life through youth violence as ‘normal’ in our city and it’s so important that we all work together to create a better environment for young people.”

“By giving young people more places to play sport, more support, and access to individuals who can inspire them, together we can help make a difference to young people in London.”

See the full campaign over at Arsenal’s website here.

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