Behind The Scenes: AW17 Shoot

For our latest campaign shoot we took our new arrivals to a secret location in the north west and our AW17 jackets to the Hilbre Islands. Over a two-day shoot we took a hand-picked collection of our new intake from Stone Island, IUTER, Love Moschino, Billionaire Boys Club and DSQUARED2 on a tour of some local sites to shoot around modern architecture over the course of Day One.

Day Two saw our team take a collection of new season jackets from Canada Goose, Parajumpers, Pyrenex and C.P. Company to the Hilbre islands that pepper the border between England and Wales – which can only be accessed from the mainland for about five hours until it gets cut off by the tide. The wild natural surroundings provided the perfect proving ground not only to shoot the jackets, but to see the jackets in action in the environment they were designed for. Here’s a few behind the scenes snaps.

Day One

Day Two