Behind The Badge: ODolls Collection

Behind The Badge: ODolls Collection

Joined by Ellie O’Donnell and Daisey O’Donnell, founders and owners of the ODolls collection, we go behind the badge of the new and exclusive pieces to land on Tessuti.

Who are the O Dolls and how did the brand start?

Daisey:

We are the O Dolls, our family name is O Donnell and that is how we got the O Dolls name and it’s always been a dream of ours to start our own clothing brand.

Ellie:

It took us a while to get started but we found manufacturers through networking, who really believed in the brand because of the brand’s vision and fell in love with it just as much as we do. We’re involved in the entire process, we do everything together.

Daisey:

We’re behind absolutely everything that goes into the brand and we work really closely with our team. There’s so much that goes on behind the scenes but we love every minute of it.

What are your brand values?

Ellie:

We wanted to create a brand that was comfortable but still luxury to make people feel confident while they wear it. For example, tracksuits to wear for travel or shopping.

Daisey:

I feel like we were always travelling so much and we found that we needed to design something different to what is out there.

What have been the highlights of starting your own brand? 

Daisey:

The opportunities of photoshoots and travelling have been a highlight for me, we have shot in locations such as L.A and Marbella which were so much fun.

Ellie:

We also shot with two husky dogs for Christmas which was so fun to do.

Daisey:

Travelling and meeting so many new people has been a great highlight for us.

Ellie:

Seeing everyone wearing the brand, whether it be walking down the street and seeing someone actually wearing the pieces you designed is a huge highlight.

What inspires you and the designs? 

Ellie:

We get our inspiration from everywhere we travel, were constantly in places like Los Angeles or Dubai and just from seeing what people are wearing, how they are styling we gather inspiration.

Daisey:

I remember being in Marbella, walking down the port and being able to gather so much inspiration from the other designers, catalogues and the catwalk as well.

We do use our own personalities to help aid what we design, creating pieces we like and what we would wear.

What are you looking forward to as things progress with the brand? 

Daisey:

Launching the brand in Tessuti, as it’s one of my favourite shops to shop in.

Ellie:

It’s just seeing how big our brand can go and expanding worldwide.

 

What is the biggest goal for the brand? 

Ellie:

Our main goal was to be in luxury stockists such as Tessuti, who believe in our brand and we have achieved that, seeing all our ideas come to life.

Daisey:

Seeing customers wearing our designs is so rewarding and so special to see people loving the brand just as much as we do.

You can now shop the ODolls collection online at Tessuti.

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