Brand Focus: Belstaff

Brand Focus: Belstaff

Motorsport has come a long way since it’s early days at the beginning of the 20th century. It’s a journey that has been driven by technological development, innovative design and human passion. It’s understandable then that one of the sport’s foremost clothiers, Belstaff, has had a similar journey with almost identical drivers.

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Over the past hundred years, Belstaff has developed themselves from a niche motoring brand to a heritage fashion powerhouse with a range of ground-breaking pieces. But how did they do it?

Well, one answer is versatility. Although rooted in motorcycling, Belstaff has made sure that their output is appropriate for a range of outdoor activities, without sacrificing their inimitable style. By utilising the unique fabric developments their early outerwear pieces possessed but repurposing them laterally across an ever-expanding range the brand has built a strong visual identity that is proudly ‘Belstaff’. Wax and leather remain a core part of the Belstaff arsenal with the design team often finding subtle new ways to feature the materials on their jackets.

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Versatility goes hand in hand with innovation for Belstaff. Their design team have continually pushed the boundaries of their own design processes, embracing material technology, production tech and fashion trends with open arms. This was best demonstrated by the 2018 update to their signature Trialmaster silhouette which was updated to include bonded seams, new lightweight breathable fabrics, laser cut detailing and a tri-layer fabric. Their commitment to progression is second to none.

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As well as material versatility Belstaff is a brand that has demonstrated market adaptability. Their early days were very much marked by a performance approach, creating clothing specifically for sport. These days, they’ve traversed into an all-encompassing lifestyle brand. By expanding their product offering to include accessories and casual clothing Belstaff have diversified and opened up to a world of fashion as a leading player in heritage styling.

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We welcome Belstaff’s latest collection to Tessuti for SS19. Click here to shop Belstaff.

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