In Focus: Represent

In Focus: Represent

Founded in 2012 by Mancunian brothers, George and Mike Heaton, Represent continues to grow from strength to strength each year. Focusing on luxury British-made streetwear, Represent keeps its roots in British style whilst expanding and evolving to create contemporary streetwear unlike anything else on the market.

After graduating with a degree in graphic design the brothers started by printing graphic tees to sell to their friends. After this gained some traction, the ambitious young duo kept expanding and growing, moving from printing on existing pieces to creating their own. They started to create their own silhouettes and garments with the help of their grandma Sylvia, a former seamstress. She helped create their first denim silhouette which proved a huge success and now denim is the backbone of their brand, being one of their biggest sellers.

Represent was started and has succeeded through talent and determination with the brothers working continuously to make the brand something special. This hard work has resulted in the likes of Justin Bieber and Dua Lipa being fans of the brand and selling out shows at fashion week. An impressive feat. With their range of denim, graphic tees, sneakers and more you can update your streetwear wardrobe from head to toe and know you’re doing it right.

Discover our latest arrivals from Represent now and invest in your streetwear style now.

Leave a Reply

Your email address will not be published. Required fields are marked *