Industry Insights: Natalie, PPC Executive

Industry Insights: Natalie, PPC Executive

As part of Tessuti’s ongoing role as both a sponsor and partner of Graduate Fashion Week, we took the opportunity to ask members of the Tessuti team what pearls of wisdom they would offer to upcoming students and graduates from their own experiences, forming our very own industry insight series.

Today, we speak to Natalie from the Tessuti’s Digital Marketing department about her experience to date after leaving University. 

 

Which University did you go to and what was your course? 

 

I went to Manchester Metropolitan University (MMU) and studied International Fashion Promotion.

 

 How would you describe what you do?

 

PPC can sometimes be difficult to explain, but it essentially stands for “Pay-Per-Click”. All websites advertise via search engines like Google or Bing and all of the advertisements you see are paid for bid for, a bit like an auction. For every person that clicks on your ad, you pay a certain amount of money. My job is to ensure that Tessuti appears in all the searches which are relevant, outbidding competitors and keeping an eye on spend to make sure that the traffic we get is relevant.

 

Did you do any work experience before starting full time employment?  

 

Yes, I was Senior Sales Assistant at Ted Baker as part of a Selfridges concession and also had experience at Ted Baker’s Head Office doing Brand Communication. It was a really valuable experience and I’d recommend work experience and internship opportunities to any student today.

 

Why Fashion? 

 

I’ve always had an interest in fashion. I  wanted to design when I was younger but then I realised that when I got to college that I was more data focused and analytical. I now do textiles and soft furnishings outside of work as a hobby but my day-to-day tends to include a lot of numbers instead!

 

What the most useful thing you learnt during your time at University? 

 

It may sound cliche but… you only get out what you put in. If you try, you can achieve what you really want. Hard work pays off, even if this means sacrificing your treasured student sleeping pattern!

 

Whats the most important thing you’ve learnt during your time at Tessuti? 

 

I’ve learnt that each part of the digital team works together coherently and one won’t work without the other. When I came, I just assumed that I would work directly with PPC, but you are given freedom to express opinions and work with everybody within the team.

 

Which designers inspire you?  

 

I love Burberry, Dior and Ralph Lauren for their elegance and heritage.

 

If you could give one piece of advice to the students of today, what would it be? 

 

Speak to as many people as you can, network and mingle. Get experience and read as much as you can. Although some people don’t realise it, the library is your best-friend and you will miss it when it’s gone.

 

Why Tessuti?

 

It’s fantastic to be able to work for a brand that encompasses all of the designers that I love, alongside a great team.

 

 

Want to know more? You can find out more about Tessuti’s current vacancies and opportunities here.

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