Introducing: OUTHERE

Introducing: OUTHERE

It’s always an exciting time at Tessuti when we get to launch a new brand. Bringing you the best collections on the market is what we do best. That can be plucking an up and coming brand out and sharing it with you, or joining the fold with some of the most established labels around. Well, it’s that time again. For the new season we’re introducing OUTHERE to our brand roster.

Aaron Chalmers Jacket 2

OUTHERE signals a new approach to performance outerwear. Originating in Europe’s technical clothing hub, Italy, OUTHERE are a brand who specialise in research based development. Their objective is simple; to solve fashion-led problems with scientific precision. What does that look like though?

To put it simply it means incredible luxury jackets. The Armadillo jacket for instance, is a down filled jacket which utilises a silicone finish across its exterior in order to improve weather proofing as well as its insulation properties. The oversized fit increases the jackets surface area proving a lifeline in extreme conditions. Though while the jacket’s technical features can withstand snowstorms it is packaged in a street-ready silhouette that shares all the cues of a modern runway puffer jacket.

It doesn’t stop at the Armadillo. Tessuti will be carrying a range of over ten jackets from the OUTHERE collection, each with unique colourways and technical properties worthy of the distinction, as well as silicone sleeve branding consistent with the Italian technical fashion tradition.

To truly showcase the collection, we’ve teamed up with TV star and MMA athlete Aaron Chalmers. Partnering Aaron’s athletic background with OUTHERE’s tech-based product the campaign sheds light on the shared elements of performance between the two.

OUTHERE arrives at Tessuti as a UK exclusive both online and in-store. You can view the shoot in full below, and you can shop the OUTHERE collection here.

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