IUTER: Milanese streetwear

IUTER: Milanese streetwear

The story behind Italian streetwear label IUTER starts in Milan. IUTER was started by a few friends simply as a way of ‘being a crew and printing a few logo tees’. Now, it’s one of the rising brands in the game creating bold, progressive streetwear.

The most important thing you need to know about IUTER is that each and every piece is designed, developed and manufactured solely in Italy, something that IUTER is fiercely proud of. Its factory sits 50km away from its eponymous Milanese flagship store meaning it’s only a short trip to drop pieces in relatively small batches and get them to the public in a short time.

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It’s been a busy few years for IUTER. It recently celebrated its 15th anniversary and opened a second flagship store in Ibiza. There have been collaborations with Guè Penqueno, an Italian rapper with 1m+ followers and Moon Boot for a limited collection of 25 iconic snow boots.

Its most recent capsule collection was launched at this years’ ComplexCon, a convention in Long Beach, USA, that brings together music, fashion, food and youth-culture via the world of Complex Media which Forbes described at the ‘epicentre of the music and fashion industries’.

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At the helm is founder Alberto Leoni, who’s has been leading from the front since day one. His innovative and experimental approach to streetwear is the driving force behind IUTER. Pieces can be printed, embroidered and feature bold graphics and concepts like the snarling dog of the Snarl T-Shirt, to the growling wolf in the back of the Growl Padded Bomber – these are considered pieces that are designed to stand out and be taken notice of.

It’s for those reasons that we’re proud to stock IUTER. So much so, that we’ve curated our own exclusive pieces like the khaki Nepal Sweatshirt that features an embroidered tiger to the left sleeve and the Tibetan T-Shirt with a printed tiger around the neck.

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You can expect to see plenty more from IUTER in the coming seasons on Tessuti. Click here to see our full range of IUTER.

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