London Digital Fashion Week SS21 Highlights

London Digital Fashion Week SS21 Highlights

The current pandemic has pretty much changed every aspect of our lives; from shopping and dining out, to our work lives and social lives. London Digital Fashion Week makes no exception and designers have had to push themselves even further than usual to think of creative ways to display their work without the usual front row; with some designers such as Gucci and Saint Laurent pulling out of the show completely and moving away from the traditional seasonal calendar.

Kicking off the week came an innovative show from Burberry which really set the standard for the week. Taking us back to the wilderness, the show was set in a forest which Riccardo Tisci had already hinted at earlier this year, noting “we have all yearned to reconnect again and for this show…that takes place within the beautiful, natural landscape of Britain.” Inspired by the British summer time, Burberry gave us something to look forward to and gave us a look into the summer we’ve largely missed out on this year.

As films premiered online, Michael Halpern chose to draw attention towards the frontline workers who have been helping to keep us safe during the pandemic. A range of key workers modelled Halpern’s designs whilst also being interviewed to discuss what life has been like for them over the past 6 months. This featured daring silhouettes and fun, striking patterns and textures.

Other notable trends of London Digital Fashion Week for Spring/Summer 2021 include:

Fearless Party Dresses

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Spring Summer 2021 Look 26 #simonerocha

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After a year of missing out on a range of parties, next year is set for some exciting and flamboyant party designs to make up for the lost time. Next year is the year to stand out from the crowd and show the world what it’s been missing.

Elegant Loungewear

It comes as no surprise that loungewear is a staple with the current situation we are facing. However, we’re looking to see a revamp with silk garments, floor length kimonos and red-carpet ready kaftans so you can still feel glam, even when you’re stuck at home. Take a look at Tessuti’s collection of loungewear.

Bold Colours

Colours such as cobalt blue and bright orange featured in Burberry’s collection, whilst Apple Green also featured in Victoria Beckham’s collection (which was also one of the few physical, socially-distanced runways to take place at London Fashion Week).

Shop our New In range now for the latest designer collections.

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