London Fashion Week 2020 Goes Digital-Only

London Fashion Week 2020 Goes Digital-Only

This summer is like no other, and like many other aspects of everyday life, businesses and individuals alike have had to be adaptable to the current climate. Fashion Week 2020 is no exception.

Digital has had a growing impact on designer catwalk shows over the years tailoring tradition to fit the ‘see now, buy now concept’. We have seen the live streaming of some of the most infamous shows, including everything from Tommy Hilfiger to Burberry. But this year, the entire schedule for 2020 will be a part of a digital-only presentation.

 

From the 12th to 14th June, both mens and womenswear collections will be accessible at www.londonfashionweek.co.uk. This complete adaptation is a first for fashion week, which was once an exclusive event where being seen in the front row was an honour for every fashionista. This year the entire event is freely accessible for both the public and trade audiences.

The platform will host exclusive multimedia content from designers to creatives and media partners, with over 100 designers present in this year’s line up. Tune in live to the shows or watch at your leisure, this is one fashion week which will go down in history and one we will undoubtedly never forget.

As regulars at the London Fashion Week shows, here are some of our highlights from the schedule that we can’t wait to tune into: The acclaimed menswear designer: Lou Dalton, the Bianca Saunders panel talk as well as JD.com’s spotlight into the British brand that is Paul Smith.

For the full schedule head to: London Fashion Week.

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