London Fashion Week: The Blogger Programme’s Blogger Hangout

London Fashion Week: The Blogger Programme’s Blogger Hangout

The fashion world descended on London this weekend for women’s Fashion Week. Some of the biggest names in the fashion game graced the catwalks and runways of the capital – Emporio Armani and Versus Versace all had high-profile shows dotted around various locations around the city – keep an eye on the blog for our reviews of those shows.

The Tessuti team covered plenty of ground visiting shows, presentations and events – we kicked off on Saturday with the team heading to The Blogger Programme’s Blogger Hangout to meet some of the UK’s top influencers, Instagrammers and bloggers to talk about our growing womenswear collection.

The event was organised by The Blogger Programme, a blogger networking/outreach tool that puts bloggers in contact with brands who would like to work with them and vice versa. We managed to bag one of the prime locations of the hall to talk all things fashion armed with tote bags packed with Tessuti goodies.

The Hangout was held a just off Covent Garden on Great Newport Street at White Space, a venue in the heart of the bustling West End. An impressive turnout saw hundreds of bloggers attend the one-day event that saw Dina Tokio make an appearance with the 1.3m Instagram followers to her name and Arabella Drummond who’s worked with Kanye West and is a friend of Professor Green’s.

Representatives at the event were wide-ranging – with Diet Coke, Nicky Clarke (who were easily the busiest with their free hairstyling across the day… shock) and many more big names taking their place at the event. Our team were non-stop all day with lots of interest in the direction our womenswear collection is heading and there we’re plenty of discussions to secure some potentially very exciting work with big bloggers in the future.

The day was a roaring success and we’d like to thank The Blogger Programme for putting on a great day. Take a look over a few snaps from the event.

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