London Fashion Week Men’s: AW20 Trend Report

London Fashion Week Men’s: AW20 Trend Report

London Fashion Week Men’s has come to end, and we have seen some great AW20 collections. Here we take a look at some of the standout trends of the season.

Cargo Trousers

Paria Farazaneh is known for neutral tone and earthly feel. This was shown through the earth toned cargo trousers that served both function and design. This paired with delicately patterned jackets gave a decorative feel to the sturdy trousers.

Feng Chen Wang also showed an array of cargo trousers where, unlike Farzaneh, outfits were block colours. This served a purpose utility and masculinity in neutral colours like dark khaki and grey to give a masculine feel.

All-over Print

Statement jackets were a huge trend this season. However rather than bright clashing colours this was achieved through subtle all-over prints. This came from PRONOUNCE  and Astrid Andersen where patterns seemed to be inspired by natural forms and had an almost tie-dye effect where colours merged seamlessly into the other.

Xander Zhou created patterns from pixelated images in subdued colours. Have the feeling of an old photo is merged with the technology feel of a digital pixelated image serves as a fresh take on pattern. So for your all-over pattern, keep it subtle in its colouring but bold in its approach.


The subtle prints and neutral tones that featured over the course of the weekend, served as the perfect backdrop for the pop of red the featured throughout London Fashion Week Men’s. The juxtaposition of subtlety and vibrant red serves to make it a splash of colour that feels very present but doesn’t overwhelm. So, for your AW20 wardrobe use red sparingly to make it a stand out feature.


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