London Fashion Week SS20: Day 3 Highlights

London Fashion Week SS20: Day 3 Highlights

The final day of London Fashion Week has come to an end and what a success it has been. For the first time ever, LFW took a leap into the future, with the help of modern technology. As we became a part of the all-new, digital Fashion Week experience, Day 3 provided films, discussions and live events from the likes of JD.com, Central Saint Martins, Pronounce and Wonderland magazine. 

JD.COM, INC x London Fashion Week: Hu Bing in Conversation with Paul Smith

LFW China Ambassador, Hu Bing, has produced three films to celebrate three key British brands – A-COLD-WALL*, Paul Smith and Smythson. The films can be found on JD.COM, which is China’s biggest online retailer and official partner for London Fashion Week. Today we saw the world renowned British designer, Paul Smith, take the spotlight for an exclusive interview with Hu Bing. We heard the designer’s stories and perspectives towards fashion, from his London-based studio. He celebrated the journey in how fashion has evolved, calling attention to how British fashion has become a lot more light-hearted and versatile. Paul Smith talks about the art schools and Universities in London that inspire and produce fine, young designers, featuring an International input from students across the globe, who also contribute towards unique and youthful designs. From the struggles that Covid-19 has presented, to his AW21 collection, the importance of E-Commerce and more, Paul Smith highlights how we will get through the current climate and be better because of it. 

Central Saint Martins MA Fashion

This segment from Central Saint Martins presented work in progress from the MA Fashion Class of 2021. During the film, we viewed a selection of  field work materials produced by students, at a distance, engaged in the process of design. Presented in its purest, most abstract form, the work of the students was a demonstration of what their projects have become during the year of 2020. Featuring the work of Uliana Nekrasova, Angela Davies, Connor Baxter, David Wekslet and more, we have been provided with an insight into the reality of remote study during a global pandemic. The incredible short film features an array of topics addressed by the students. We saw art and designs inspired by a variety of themes such as; politics, violence, survival and health. The work produced allows the opportunity for personal interpretation, with each project being presented in a different way. Discover art through unconventional textiles, green screens, shadows, light and more.

PRONOUNCE ‘FLIP BOOK | Nezha Riots the Seas | PRONOUNCE | PAPER TRAVEL’

For London Fashion Week 2020, PRONOUNCE presented a 350 page flip book and textured installation film, made exclusively for the all-new LFW Digital Platform. The short film was based on an Ancient Chinese mythology story titled “NeZha Riots the Seas” and is a visual response to NOW(2020). We were immersed in emotion with this piece and we listened to authentic music and watched the traditional Chinese story. We viewed intricate designs depicting wildlife, families, mythological symbols and more, as we went through each flip book. Finally, the story was presented in full on the screen, in a digital form. It was a beautiful piece that was an inspiration, highlighting the importance of tradition within our modern world.

Wonderland Magazine

During lockdown, video calls have become the new normal, and this interview was no different. Today, we tuned in to view a video series highlighting careers in fashion, in the form of a Zoom Q&A between Wonderland Magazine Editor-in-Chief Toni-Blaze Ibekwe and stylist, Solange Franklin Reed. During the discussion, Reed spoke off her roots and how she grew up in the middle of the country, always exploring creative avenues but never realising fashion’s career potential. Fast forward to today, she is obsessed with hidden messages, pushing the boundaries and inspiring young people. We saw Solange Franklin Reed talk about the importance of bridging the gap between fantasy and reality within her work, and how individuality is key. From her favourite shoots and brands, to her advice for future stylists, the stylist presented an enthusiastic belief towards modern fashion. As LFW for 2020 turns digital, we were able to reflect on what we miss about past Fashion Weeks. The energy of live shows, the set designs, the clothes, music and camaraderie, together with Reed, we hope that the future of fashion shows are a hybrid of tradition and innovation. 

We have enjoyed every minute of London Fashion Week 2020 and seeing it on a digital platform has been inspiring. As we have viewed the live schedule of events, the final day of London Fashion Week 2020 has come to a close. If you missed anything from LFW, you can watch all the shows here.

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