Lost In Tokyo: Behind The Scenes With Example and Erin McNaught

Lost In Tokyo: Behind The Scenes With Example and Erin McNaught

By now you have seen our latest spring summer 20 campaign, Lost In Tokyo. Now join us as we take you behind the scenes with Example and Erin McNaught.


A destination known for its diverse culture, neon lights and curated streetwear, this is one destination that was created to stand out. Joining us, Example and Erin McNaught return for SS20. Their larger than life personalities couldn’t be more suited to the campaign and following the success of last year, we couldn’t wait to collaborate again.

A predominant feature throughout this installment are spring layering trends. From our key outerwear brands such as Moose Knuckles to wardrobe loungewear essentials from the likes of Billionaire Boys Club and Calvin Klein Jeans. Plush fabrics, logo tees and sports inspired silhouettes frame the collection. Impeccably worn, Example and Erin both showcase the designs.

As the sun set across the Japanese city, access to all areas was given to the Tessuti team as the famous faces Example and Erin captured Example’s most recent ‘Sun Hits Your Eyes’ music video. High above the busy city of Tokyo, we took to a rooftop as the sun glistened in the distance and the influential pair stole the scene.

Shop the campaign now.

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