Paris Fashion Week Men’s: Etudes AW20 Show

Paris Fashion Week Men’s: Etudes AW20 Show

Day two at Paris Fashion week began with a view into Etudes Autumn Winter 2020 collection “La Planete Sauvage”.

The brand, which is based between New York and Paris sought to recreate dystopia as a fashion aesthetic. It was a notion that ran through every detail of their AW20 pieces. Entering an abandoned office space in the 14th Arrondisement, the runway took the form of a long brutalist corridor. It was scattered with debris and lit with warm orange spotlights. Think a War of the Worlds vibe to match the dystopian mission statement.PFWM 10

A clank of an industrial electro soundtrack signalled the beginning of the show. And so the models began to make their way down the catwalk. In keeping with the week’s unofficial theme of contemporary tailoring the pieces tended to offer workwear interpretations of classic suiting. Long overcoats were given an edge with light down fillings. Also blazers were covered in pockets for a utilitarian feel.

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It was the use of pattern that really said dystopia, though. Acid washes transitioned to heat map style patterned knits and even Terminator graphics made a cameo. There was a sense of not just dystopia indeed, but psychedelia too. Elements of the robotic appeared in flashes. Laminated fabrics also proved popular adding a certain sheen to tailored trousers and jackets adding to the already futuristic styling.

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Ultimately the show could’ve been a cut taken from a number of cultural cornerstones. Whether it be an Orwell novel or James Cameron movie, contemporary chaos was its theme and the collection coherently displayed that.

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