Pitti Uomo 97: Day 1

Pitti Uomo 97: Day 1

Where to start? Day one of Pitti 97’s offerings are promising to say the least. With a loud-and-clear leaning on all things casual and military, the day was dominated by outerwear brands offering up the perfect remedy for any overly- sartorial stuffiness that often comes with the trade show territory. Here are a trio of brands that truly caught our eye.

OUTHERE’sĀ Advanced’ range boasts a plethora of boundary-pushing, eye-popping, proprietary fabrics that inject some much needed fun into the outerwear sector. Outerwear with some serious street edge, Outhere’s standout products came in the form of topographical, thermoreactive, and reflective garments tailor made to raise the roof. More than a couple of the jackets on display literally glow in the dark, and we’re honestly all for it. A masterclass in streetsmart, affordable luxury, Outhere are the one to watch for pushing the envelope and raising the proverbial bar this AW2020.


Likewise, Parajumpers continue to impress this year, with one of its most carefully-curated collections to date. Leaning on the staunchly utilitarian vibe of previous years, the Italian-born brand ups the ante with some serious, operator-chic, military styling. Think heavyweight navy and olive outerwear solutions in hefty, waxy fabrics and graced with chunky-knit collars (not to mention the trademark metal trappings we all know and love). Pair that with a few truly inspired, shawl-collar knit offerings and you have a collection all set to warm necks and turn heads in equal doses.

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And finally, Canadian masters of luxury outerwear, Mackage, continue to perfect their trademark elegant minimalism with a collection of simple-yet-vibrant coating options. What’s most exciting here (besides their incredible ice sculpture installations, of course) is Mackage’s continued foray into woollen fabrics. Stand out pieces include tartan check bomber jackets that bring a touch of tailored class to a brand that’s already well and truly mastered the balance between form and function.

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Credit to Will Halbert, Essential Journal.

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