Pitti Uomo 97: Day 2

Pitti Uomo 97: Day 2

Day two at Pitti 97 sees us swerve the peacock pretense in favour of more subtle and sustainable styles. With the tides of fashion turning toward eco-friendly fabric options, it’s nice to see a few Tessuti favourites leading the way. So let’s take a closer look at what we saw.

British shoemakers, Grenson, have already made a name for themselves for their dedication to well-made shoes that just get better with age. Not only have they applied that said same footwear philosophy to the creation of some seriously stand out, re-solable sneakers, they’ve also decided to offer vegan variants of some of their most-loved leather-based boots and shoes. Sustainable shoes for a style that never fades? We like their thinking.

Yacht masters, Paul & Shark, continue to outdo themselves with a range of outerwear styles that not only look spectacular, but do their part to save the planet while they’re at it. Catching up with them today, it’s clear that they’ve truly gone all out in their eco endeavours. From their use of Eco-wool, recycled down and organic cottons, to their founding of the plastic-cutting Save the Sea Project, Paul & Shark offer seafaring style that reflects and respects its nautical roots.

And last but not least, French outerwear experts, Pyrenex offer up a collaborative approach to sustainability. Teaming up with none other than grassroots British brand, Universal Works, Pyrenex have come away with a limited (and sure to be much-coveted) collection that puts style and sustainability on the said same pedestal. As is the standard with the French heritage brand, their long-standing Oeko-Tex certification guarantees the absence of any harmful substances in their garments, while their famous eco-conception allows Pyrenex to minimise the environmental impact of their products at every single level of the production line.

All in all, day two at Pitti offered a glimpse into the environmentally friendly future of the fashion industry, and served as a solid reminder that stand out style needn’t cost the earth. We’re excited to see what day three has in store.

Credit to Will Halbert,Ā Essential Journal.

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