We went to the rag & bone store opening for London Fashion Week Men’s

We went to the rag & bone store opening for London Fashion Week Men’s

New York City brand rag & bone opened its latest store in London’s Soho during London Fashion Week Men’s. The store, on Beak Street, was full to the brim with bloggers, Instagrammers, influencers, celebrities and industry types who we’re exploring the remarkable new store – and so were we.

The back drop to the opening was two floors of directional, modern design with edgy British heritage. The store itself was stunning – huge murals hung in the changing rooms and on the store walls. The denim bar, which held denim in every hue, had the brands signature daggers woven into the woodgrain. Flawless lighting hung from the high ceilings illuminating the art on the walls in every direction – the store perfectly reflected the brands core philosophy of attention to detail and importance of quality.

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The clothing on display – for both men and women – was meticulously designed and constructed of the finest materials that are then expertly created into ready to wear garments. The footwear was made with soft suedes and leathers, an abundance of premium denim, and even down to the basics like t-shirts, shirts and sweatshirts – you can feel the quality of each piece.

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The store opening was an impressive party. Guests included DJ Goldie, magician Troy from E4, actress Stacey Martin, Jefferson Hack founder of Dazed and Confused magazine and fashion journalist Katie Grand.

We loved the store and if you’re in London be sure to check it out.

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