Celebrating Sixteen Years of adidas Y-3 in Paris

Celebrating Sixteen Years of adidas Y-3 in Paris


Paris is renowned for it’s glamour. At just a glance you’ll come across fascinating, fashion forward boutiques, brands and of course, their accompanying clientele. The city truly lives and breathes fashion, which is why we set off for Paris Fashion Week, to take a closer look at Tessuti favourites, Y-3 and their latest AW18 Runway show.

The growing influence of the Far East on the traditionally European fashion world has been more evident in recent years. Japanese designers are sought after for their attention to detail and relentless quest for innovation. It was appropriate, then, that Y-3 formed one of the landmark shows of the week, attracting a global audience.

Since it’s debut in 2002, the collaboration between adidas and acclaimed Japanese designer Yohji Yamamoto has continued to push boundaries, while promoting and developing the sports luxe aesthetic. In many ways ahead of its time, using technologies such as adidas boost and tubular sole units for its Y-3 trainers, the brand now finds itself and elder statesman of the athleisure scene, marrying sportswear with the runway for over fifteen years now. If, for many that would prompt a period of reflection, for Y-3 it presents and opportunity to march forward, again.

For AW18 Yamamoto and Adidas presented one of their most distinguished collections to date. The showcased the took place within the walls of the Grand Palais, a nineteenth century exhibition hall, grand for both its size and architecture. Upon entry we were led up an ornate staircase to a small wing of the venue. Through a small passageway the gallery opened up and the narrow runway was at its core. It was a wonderfully intimate setup.



After a dim in the incandescent lights, the show set off to a simple looped soundtrack played on the double bass. The off kilter music set the tone for a show that, once again, subverted all our ideas of performance athletic clothing.

Many of the looks remained true to the simple colour schemes the brand have opted for over the years. Largely monotone, they seemed to apply the attitude of early punk to sportswear, shrouding the models in strong shapes and colours. The large logo branding on certain pieces was again in keeping with previous seasons, and served to remind us how Yamamoto was an early pioneer of the current large logo trend. Where colour was applied it was in accented splashes, drawing attention to specific details.




Equally, tailoring was a dominant theme. The smart pattern choices made by Yamamoto transformed many of the shows key pieces from traditional sports designs to runaway pieces. Cropping jackets, or elongating them to the ground, was common. Tight cuts on the shoulder were favoured for shorter garments and wide, relaxed equivalent for the longer styles. It is clear that Yamamoto is keen on exaggerating form and shape in an almost architectural fashion; fitting given our proximity to the glorious Eiffel Tower.



All in all, it was a wonderful introduction to the brand’s finest offering yet. The audience were enthralled, demonstrated by the roars that rose as Yamamoto entered to take a bow. It was a special way for the brand to enter it’s sixteenth year.

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