Tessuti’s Industry Insights: Lucy, Social Media

Tessuti’s Industry Insights: Lucy, Social Media

As part of Tessuti’s ongoing role as both a sponsor and partner of Graduate Fashion Week 2018, we took the opportunity to ask members of the Tessuti team what pearls of wisdom they would offer to upcoming students and graduates from their own experiences.

Today, we speak to Lucy from our Social Media team about her experience to date.

What is your first name and job title? 

Lucy. Social Media Executive.


How would you describe what you do? 

My job covers all thing social media!

From looking after the posts across Facebook, Twitter and Instagram to keeping up to date with the latest trends and social marketing activity. I spend a lot of time digging into the reason ‘why’ – finding out what works on each channel and creating posts and content to suit.


Which University did you go to?

Birmingham Institute of Art & Design.


What was your course?

Fashion Design BA Hons


Did you do any work experience before starting full time employment?

Yes, lots!

Worked at Ada Zanditon during the summer before my final year, helping to prep collection for LFW exhibition

Studio Manager at AVA Catherside, for around 1.5 years. This encompassed design > manufacture > marketing > exhibiting > store visits and more!


Why Fashion?

I’m one of those annoying people that questions everything, I wanted to explore fashion & why it’s the way it is, who say it has to be so. Also, I can get bored easily and it’s something that really kept me on my toes in a fast-paced ever-changing environment, it has such a huge impact on the rest of our culture.


What the most useful thing you learnt during your time at University?

To go with it, question things, push boundaries. Think innovatively but don’t be too precious it’s a fast-paced world where anything can happen, so you need to be ready to move on.


What’s the most important thing you’ve learnt during your time at Tessuti?

In my career so far, the things I learned at uni have been solidified and practised – especially a ‘fail fast’ mind-set. This is increasingly getting more important as the world gets more and more digitally lead, with social media being such an influential place. Through social i have found something that keep me on my toes in a bigger way than fashion design, and it also fees the analytical side of my brain! You never ever know what to expect, or what the reaction is going to be, nor do you know what’s about to be the next thing to happen that everybody will be talking about, you’re never ever quite on top of things and I like the chase!


Which designers inspire you?

I was always hooked on the massive fashion movement of the 80’s; how the emergence of Japanese fashion from Yohji Yamamoto, Rei Kawakubo & Issey Miyake shook up the western world, also the work of the Antwerp 6 & Martin Margiela who is a favourite! Minimalism is something I am always drawn to, so others would be Jil Sander, Damir Doma…there’s loads!


If you could give one piece of advice to the students of today, what advice would you give?

Just keep going, it can be tough when you graduate! Be open to everything that comes your way, you never know what might be around the corner or what opportunities it might open up for you. One of my friends always says ‘there’s no right or wrong way to go, its just a different journey’ and I think this is a good way to look at things, I used to get bogged down with where I wanted to be and focussing too much on that, just go with the flow and enjoy it, that will lead you to where the destination might be!


Why Tessuti?

Tessuti allowed me to bring the Social Media skills I’ve learned back to an environment where I get the excitement of high-end designer brands again. I’m quite new to the company and this is also a new role which is a really great challenge for me, I can get stuck in with lots of my favourite ‘fail fast’ ideas!


Want to know more? You can find out more about Tessuti’s current vacancies and opportunities here.

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