The Ultimate UGG Guide

The Ultimate UGG Guide

Founded back in 1978, there is no doubt that UGG should be a part of your stay at home style. Bringing the brand into the 21st century, we have seen collaborations with Jimmy Choo to Swarovski. UGG should be a part of your life with their ever-expanding designs.

The furry footwear first emerged on the fashion scene when an Australian surfer created the sheepskin pieces to wear straight out of the sea. From the beach to beyond, soon these fur creations were being worn by all, becoming synonyms with California surf culture.

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Flash forward to the naughties and we have Oprah Winfrey, Sarah Jessica Parker and Jennifer Anniston adoring the UGG designs on their feet. The brand had gone from the surf shops of California, the ski resorts of Aspen and now the a-list celebrities grabbing a latte down Rodeo Drive.

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By now, UGG has become a mainstay in the casual lifestyle, which couldn’t be more apparent with their AW20 designs. Labelled ‘fun, fizzy and comfy’ the latest collection shows how versatile these once practical pieces can be. No longer designs created to keep you protected from the cold. The updated collection features a range of neon fluffy, fur pieces.

Our favourites for the season come in the form of the UGG Fluff Yeah Logo slides, these lightweight yet durable pieces can be paired with almost anything from trousers to joggers and whatever else you see fit in between.

Get your fur fix and shop UGG footwear now.

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