Inspiration from Wimbledon whites

Inspiration from Wimbledon whites

The Wimbledon Tennis Championship, one of the world’s oldest and most respected sporting events started on Monday ushering in two weeks of amazing sport, strawberries and cream and whole host of other quintessentially British activities.


On the walk up the hill from Wimbledon station you’d be forgiven for assuming that a tennis tournament is not a mecca of sports fashion and smart casual attire. You’d be wrong though. For a long time Wimbledon has been an event in every socialites calendar, and with that comes an inevitable display of impeccable style. As the crowds gather on the all England Club’s Henman Hill (or Centre Court for the lucky few) you can expect fedoras, linen suits and plenty of smart clothing. However, in the midst of the athleisure craze, we’re just as interested in what the stars of the courts will be wearing. Welcome to our Wimbledon style guide.


Wimbledon is the only major where a strict dress code is still rigidly enforced. Whites have become part of the tournament’s magic and date way back to 1877. Originally whites were brought in to tackle some of the struggles of intense exercise.

LONDON, ENGLAND – JULY 03: Katie Boulter of Great Britain returns against Veronica Cepede Royg of Paraguay during their Ladies’ Singles first round match on day two of the Wimbledon Lawn Tennis Championships at All England Lawn Tennis and Croquet Club on July 3, 2018 in London, England. (Photo by Matthew Lewis/Getty Images)

Over the years however, the look has become engrained in Wimbledon’s aesthetic. It is as much a visual queue for the iconic event as it is a requirement. In fact, in order to protect such an integral part of their identity the championship has restricted strips of colour on kits to a single centimetre in width or less. There are also restrictions on the particular shades of white that are allowed, with creams and off whites on the list of outlawed colours as well.


Thankfully though, these strict regulations have been responsible for some of the most iconic clothing designs of modern times. It’s with little thought we wake up and throw on tennis clothing on a daily basis. Court style footwear has made the most obvious translation into casual fashion. Low profiles, white leather and laces are an easy final touch for any outfit. The legendary Stan Smith silhouette started life as a cutting edge tennis shoe. It’s a style that has since influenced the Pharell Tennis Hu range as well as various interpretations of the luxe trainer trend by brands such as Paul Smith, Zespa and others.


Another icon of the court is the polo shirt, which made it’s debut on Centre Court in 1933 thanks to Renee Lacoste. His short sleeved, collared t-shirts were a solution to the cumbersome shirts and trousers worn by players in the early 20th century. When two time Wimbledon champion Fred Perry released his own version it became a hit with subcultures the world over. The polo was every bit as much a fashion item as it was a piece of sportswear. These days there’s not a brand in the world who hasn’t reinterpreted the court style, with BOSS, Armani all getting in on the action.

LONDON, ENGLAND – JULY 03: Novak Djokovic of Serbia returns against Tennys Sandgren of the United States during their Men’s Singles first round match on day two of the Wimbledon Lawn Tennis Championships at All England Lawn Tennis and Croquet Club on July 3, 2018 in London, England. (Photo by Michael Steele/Getty Images)

Away from the court, it’s often the sundress that dominates casual tennis styling at Wimbledon. Patterned sundresses regularly make a welcome appearance providing the sun accompanies them to SW19’s hallowed grounds. The aim of the game is quite simply summer chic. After all what better way to consume strawberries, cream and prosecco than in an elegant sundress.


To shop our Wimbledon collection click here.


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